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Inputting Technology in the Marketing Communication Mix

Archives
Umair Naeem takes a look at the Mix! Marketing has always stemmed from thinking up of products that make a difference in the consumers’ life,...

Brand management, Lead generation and conversion, Revenue growth

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Sameerah Siddiqui, Marketing & PR Manager at Teradata Pakistan, gives you something to think about! These traditional, institutionalized goals for marketing investments have driven corporate growth strategies for...

What’s the Plan, Mark?

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When a discussion begins with a line that sounds something like “What I have to say isn’t necessarily what the audience wants to hear”,...

From Experience: Crossing an Ocean to Build a Bridge

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As I sit down to write this article at the DigiDent Solutions office in Islamabad, I recall the very early morning of a cold fall day...

Corporate Blogging in Pakistan

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While there is no question about what the future of blogging is, there is a great deal of skepticism about the trend of Corporate...

SAAS at Work: Google Apps

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As connectivity faster and more affordable, concepts such as ‘Services as a Solution’ or SAAS, becomes more beneficial for an organization. SaaS is essentially...

Know Thy Customer

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Nauman Shaikh tells you why it’s important to know your customer! If there were 10 commandments issued for a corporation, Know Thy Customer would definitely...

Another IT Policy for Pakistan?

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Fouad Riaz Bajwa takes a look… For those who are still not aware, the Federal Ministry of Information Technology and Telecom (MoIT&T), Government of Pakistan...

HR Benchmarking Survey

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Click here to download the PDF Abstract of the HR Benchmarking Survey that Sidhat Hyder has provided to CIO Pakistan. This abstract was printed in the...

Hit the Ground Running

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That’s us. And that’s what it would look like to the casual onlooker. As an industry, it is in our nature to observe the...

The Panels Looks Local!

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The panel of speakers at the August 5th CIO Pakistan launch, looks towards the audience as Dr Awab Alvi (aka TeethMaestro) asks a question...

Bandwidth Management!

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They say a country resonates the will of its people; their lifestyle and habits. When you compare the physical infrastructure of the network of...
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