Small and medium-sized businesses often face challenges when it comes to creating consistent, on-brand marketing content. Limited budgets, time constraints, and the need for design expertise can make it difficult to maintain a strong and professional digital presence. Google Labs, in partnership with Google DeepMind, has introduced Pomelli, an AI marketing tool aimed at helping SMBs overcome these obstacles by streamlining the process of creating scalable, tailored marketing campaigns. Pomelli is designed to understand a business’s unique identity and produce content that reflects its brand voice, style, and visual identity.
Pomelli works by first building a “Business DNA” profile for each company. By analyzing a business’s website, images, and other existing digital assets, the tool automatically extracts the brand’s tone of voice, color palette, fonts, and other visual elements. This Business DNA ensures that all content generated by Pomelli remains authentic and aligned with the brand, maintaining consistency across social media, websites, and advertising campaigns. The AI system is capable of interpreting nuanced aspects of a business’s identity, which allows it to generate marketing material that feels both professional and customized to the company’s needs.
After establishing the Business DNA, Pomelli generates campaign ideas tailored to the business. This functionality addresses a common challenge for small companies: coming up with fresh and strategic marketing concepts. The tool can suggest campaign directions based on the brand profile, or businesses can enter their own prompts to produce content aligned with a specific vision. By automating this creative stage, Pomelli reduces the time and effort required to conceptualize campaigns, allowing SMBs to focus on execution and customer engagement.
Once a campaign direction is chosen, Pomelli produces high-quality, branded marketing assets ready for deployment across digital channels. Users can browse through multiple AI-generated options, edit text or images as needed, and download content optimized for social media, websites, and advertisements. The platform offers full control to refine campaigns while ensuring that every asset remains consistent with the brand identity defined in the Business DNA. Pomelli is currently available in public beta in English for the United States, Canada, Australia, and New Zealand. While still an early experiment, Google Labs emphasizes that feedback from users will help improve the platform and its AI capabilities over time. Businesses can explore the tool and provide input at https://labs.google.com/pomelli/about/.
Pomelli represents a shift toward more accessible AI-powered marketing for small and medium-sized businesses, combining automation with brand-specific customization. By enabling companies to generate tailored campaigns and professional-quality creative assets without extensive resources, the tool supports faster and more consistent content production. With AI increasingly shaping marketing strategies, Pomelli provides SMBs with practical technology to enhance their digital presence and connect effectively with audiences.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
