Avanza Solutions has officially become a Salesforce partner, a move that signals a significant step in expanding advanced customer relationship management solutions across Pakistan and the Middle East and Africa region. This partnership combines Avanza’s deep expertise in banking and financial services technology with Salesforce’s globally recognized CRM platform, creating a powerful collaboration aimed at helping institutions strengthen customer connections and drive innovation across multiple sectors. The announcement was made at a signing ceremony held at Avanza’s Head Office, attended by senior leadership from both organizations.
Representing Salesforce at the event were Aon Ali, Country Manager for Pakistan and RoAsia; Farhan Ibrahim Chaudhry, Head of Sales; and Syed Asad Ali, Sales Leader. Avanza’s executive leadership team included Omer Ahmed Khan, CEO; Akber Zaidi, Global Head of Salesforce Practice; Jalil Ahmed Farooqui (JF), CBO; Hammad Abdul Haq, CMO; Mirza Shahid Beg, CTO; Razi Hassan, Group Head Support Services for APAC and Africa; Najam Qamar-ud-Din, Head of Marketing; and Usman Khan, Senior Software Engineer. The presence of senior figures from both sides underscored the importance of this partnership and the shared commitment to delivering high-quality solutions to the region’s growing digital economy.
Through this collaboration, Avanza Solutions and Salesforce are aiming to deliver next-generation, AI-powered CRM services tailored for the financial sector and beyond. By leveraging Salesforce’s robust platform and Avanza’s regional expertise, the partnership intends to help banks, financial institutions, and other organizations create seamless, personalized customer experiences while improving operational efficiency. This initiative is expected to strengthen the digital transformation capabilities of clients, enabling them to better manage customer relationships, streamline processes, and adopt data-driven strategies in an increasingly competitive market.
The signing of the partnership highlights Avanza’s ambition to extend its footprint beyond its traditional strengths and embrace global technology leaders like Salesforce to deliver solutions that meet international standards. It also reflects Salesforce’s interest in deepening its presence in Pakistan and the MEA region by working with a partner that understands local market dynamics and regulatory environments. Both companies expressed confidence that the partnership will provide organizations with the tools they need to adopt cutting-edge CRM technology, integrate AI into their operations, and elevate customer service. With their combined expertise, Avanza Solutions and Salesforce are positioned to support a wide range of businesses in building stronger, data-informed customer relationships while advancing the region’s digital transformation journey.
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