In an recent interview, Unity Foods Ltd. Executive Director Amir Shehzad discussed the introduction of fortified foods in Pakistan and the company’s commitment to establishing high standards for quality food in the nation.
Addressing the critical issue of malnutrition, particularly in rural areas where around 45 percent of children under 5 years are affected, Amir Shehzad stressed the importance of nourishing these children for the country’s future workforce. Insufficient nutrition not only hampers physical and mental growth but also leads to major diseases, impacting overall development.
Unity Foods tackles this challenge by fortifying essential nutrients like zinc, iron, folic acid, and vitamins B-12 in its Sunridge brand. The focus is on enriched food standards to combat malnutrition effectively. Fortifying staple foods like bread with essential nutrients is a crucial step, and Unity Foods accomplishes this through its Sunridge brand, the sole national brand operating throughout Pakistan.
A dosing system at Unity Foods’ PESA mill automatically adds fortified nutrients to flour without human intervention, ensuring a consistent and standardized approach to fortification.
Amir Shehzad highlighted the need for Pakistan to define itself as an agri economy, emphasizing the development of policies and infrastructure to support agriculture-based economic activities. He called for long-term strategic economic plans, focusing on farming-supportive policies, essential infrastructure development, efficient water management practices, and investment in research and development for quality agricultural inputs.
While the government can facilitate the business sector, Amir Shehzad emphasized that the actual implementation lies within the private sector. He highlighted the government’s role in supporting research and development, providing tax concessions for corporate farming, and creating a policy framework for corporate farming.
Unity Foods ensures product quality through packaging with an expiration date marked on their flour with a six-month shelf life. The packaging process is devoid of human intervention, from wheat receipt to milling and automatic packing. Unity Foods proudly integrates advanced Swiss technology, making them pioneers in Pakistan for incorporating innovative techniques into their plants.
Amir Shehzad outlined Unity Foods’ vision of becoming a reliable and sustainable producer of high-quality fortified staples. The company aims to grow into a trustworthy national brand for basic staples, expanding into the value-added confectionery business. Unity Foods is committed to setting the standard for high-quality food, especially for the young generation, fostering strength and health.
This interview provides a comprehensive overview of Unity Foods’ initiatives, from combating malnutrition with fortified foods to contributing to Pakistan’s agricultural and economic growth.
