With the influx of television channels, print publication licenses and FM radio stations mushrooming across Pakistan, perhaps the only way that companies can actually place themselves in a niche, is by converging technology platforms. In a country that has an estimated population of 160 million people, television seems to have close to 97% coverage, the largest news dailies (when Engish and Urdu are combined) make up for perhaps 30 million readers, FM radio because of its limited coverage yet wide span, gets to another few million.
But perhaps dissecting the audience based on their media capture behavior is not the way to go. More and more printing houses are activating their television or radio channel licenses, in an attempt to not just captivate the audience, but retain them. Dawn, KASB, Business Recorder Group, GEO, PTCL, Nawa-i-waqt, Mobilink, Wateen, World Call amongst a few other conglomerates, are all continuously converging their talent and resources to develop more interactive, intelligent users. Bring on the value add because the Web, in the interactive form that it is, is the glue the gels all the different value propositions together.
So while you’re grabbing the paper and the remote control, you might as well keep a mouse closeby.
