Commenting on the support they extended towards the Marketing 2.0 event that took place in Karachi on the 30th of August, Samra Muslim, Marketing Officer at Pakistan Etihad Airways, had this to say:
Etihad Airways, the national airline of United Arab Emirates, has been successfully implementing its marketing strategy across the airline and has set a new benchmark with the introduction of several new in-flight service concepts since its inception less than five years ago. This initiative has recently won Etihad Airways the best marketing strategy award at this year’s Airline Business awards. We have not only successfully explored the conventional marketing methodologies but also implemented unorthodox techniques to make Etihad Airways one of the best airlines in the industry.
Our association with the “Marketing 2.0” is another step in our commitment in the field of marketing, where we are playing a small role assisting Terrabiz in keeping marketers across Pakistan abreast with the latest tools and strategies in the ever evolving field of marketing. We feel marketing, like Etihad Airways, is evolving and growing bigger with each passing day and it is our pleasure to facilitate this process of growth and learning, however we can.
