Ruba Digital Pvt. Ltd. has taken a major step forward in the digital transformation of Pakistan’s retail sector by successfully deploying live Robotic Process Automation (RPA) bots in production environments, becoming one of the country’s first retail champions to achieve this milestone. The initiative, spearheaded by the company’s ITMIS team, represents a significant enhancement in operational speed, precision, and scalability through the integration of custom-designed automation solutions.
The automation suite includes several high-impact bots developed entirely in-house. Among them is an HR Bot designed to streamline onboarding and offboarding processes, resulting in a 90% reduction in transition time for employees and ensuring consistent, seamless HR workflows. Another major component of the system is the Bank Reconciliation Bot, which has enabled the company to achieve 99% error-free financial reconciliations and significantly reduce month-end closure timelines from several days to just a few hours. Additionally, the Employee Purchase Portal (EPP) empowers employees to manage transactions through a self-service interface, delivering 100% audit-compliant outcomes and contributing to an enhanced internal service experience.
By becoming an early adopter of automation in the retail space, Ruba Digital has established a strong first-mover advantage. The deployment reflects a strategic shift toward freeing human resources from repetitive, time-intensive tasks and enabling a sharper focus on growth-oriented activities. This transition also highlights the company’s vision to scale its operations sustainably by combining artificial intelligence with robotic process automation for maximum efficiency.
The success of this transformation is credited to the collaborative effort of RD’s ITMIS team led by Muhammad Irfan Aslam Ch., with key technical contributions from Ch. Waseem A., Zia Ur Rehman, Sajid Mahmood, and Rashid Ali. Stakeholders such as Ayesha Vora and Rashid Minhas – CHRMP, along with other cross-functional contributors, played a central role in aligning the automation roadmap with broader organizational goals.
This major leap toward digital capability at RD is a reflection of the vision and leadership of Khurram Shahzad, whose continuous commitment to innovation has positioned Ruba Digital at the forefront of Pakistan’s retail modernization. Under his guidance, the organization has prioritized investments in automation that not only improve internal operations but also set new standards in service delivery and customer experience.
Ruba Digital’s investment in RPA represents a forward-thinking approach to redefining the future of retail processes in Pakistan. The initiative exemplifies how locally built solutions can be harnessed to create meaningful technological change at scale, tailored specifically to the needs of domestic business environments. With its successful implementation, the company is poised to serve as a model for other retail players seeking to embrace automation as a driver of business performance and agility.
