Rafi Group, a leading name in Pakistan’s real estate sector, has officially gone live on Oracle NetSuite ERP Cloud. The transition marks a significant step in the Group’s digital transformation journey, as it moves from a previously home-grown ERP system to a modern, cloud-based platform aimed at streamlining its back-office functions and supporting dynamic business operations. With this implementation, Rafi Group is now operating on a unified, intelligent ERP system that brings together finance, supply chain, procurement, asset management, and sales in a multi-company environment.
The deployment was managed by Keystone, a specialized IT services team focused on Oracle SaaS ERP Cloud solutions. Keystone employed a structured Cloud Implementation Methodology coupled with intelligent process mapping to ensure that the platform was tailored to Rafi Group’s operational needs. As a result, the group now benefits from NetSuite’s real-time dashboards, online approvals, inter-company consolidation, and several inbuilt productivity tools designed to simplify enterprise processes and enable data-driven decision-making.
This digital overhaul has enabled Rafi Group to centralize and integrate core business functions. With finance, procurement, and asset management now operating from a common platform, teams can collaborate more effectively and ensure accurate, real-time data visibility. Additionally, the sales system has been integrated into NetSuite, further enhancing operational synergy and supporting smoother transaction flows. The entire platform is accessible across group companies, helping reduce manual work, eliminate redundancies, and save valuable time and resources.
According to Keystone, the implementation represents a significant success not only from a technology standpoint but also in terms of organizational adaptability. Team Rafi embraced the new system with impressive speed and agility, playing an essential role in ensuring the smooth transition. This proactive collaboration helped achieve a successful rollout and has placed Rafi Group on a track of continuous improvement, where the ERP system can evolve with changing business requirements.
Rafi Group has been serving Pakistan’s real estate market since 1978 and is recognized for its consistent innovation and delivery of forward-looking developments across the country. With its commitment to staying ahead of the curve, the Group identified the need for an advanced ERP solution that could help support the increasing demands of its operations and deliver measurable efficiency gains.
Keystone, with customers in more than ten countries, is a trusted partner for digital transformation initiatives, offering enterprise solutions powered by SaaS and AI. This project adds to Keystone’s growing portfolio of successful ERP implementations across industries, reinforcing its role as a key player in enabling cloud-first strategies for both large and mid-sized enterprises.
The collaboration between Keystone and Rafi Group reflects the potential of ERP cloud adoption in modernizing legacy processes and aligning operations with the pace of today’s business environment.
