NETSOL Technologies has announced that Mercedes-Benz USA has approved the company as a digital retail provider for Mercedes-Benz dealerships across the United States. The approval enables Mercedes-Benz dealerships to access NETSOL’s Transcend Retail platform, a digital retail solution designed to provide customers with a connected vehicle purchasing experience across online and physical dealership environments. The collaboration allows dealerships to offer buyers a seamless journey while maintaining the premium experience associated with the Mercedes-Benz brand throughout different stages of vehicle selection, financing and transaction completion.
NETSOL’s Transcend Retail platform enables customers to configure vehicles, evaluate trade in options, review payment and financing choices, and complete purchasing processes through digital channels, dealership showrooms or a combination of both. The platform is designed to keep customers and dealership teams connected through a single transaction process, allowing both sides to continue from the same stage regardless of whether activities take place online or in person. By creating a unified retail experience, the solution helps dealerships manage modern customer expectations where buyers increasingly prefer flexible purchasing options that combine digital convenience with traditional showroom engagement. The approval from Mercedes-Benz USA represents an expansion opportunity for NETSOL’s automotive technology offerings and strengthens its role in supporting digital retail transformation within the automotive sector. NETSOL provides AI enabled solutions and services for original equipment manufacturers, dealerships and financial institutions involved in selling, financing and leasing assets. Through Transcend Retail, the company aims to help automotive businesses improve customer interactions by connecting digital experiences with dealership operations while maintaining consistency throughout the purchasing process.
Faraaz Ghauri, Vice President of Digital Retail at NETSOL Technologies, said luxury vehicle buyers expect online experiences to provide the same level of attention and service available in physical showrooms. He added that approval from Mercedes-Benz USA gives dealerships access to a platform that keeps transactions moving through a unified process from initial customer interaction to contract completion. Ghauri also expressed the company’s commitment to working with Mercedes-Benz dealerships to deliver digital experiences aligned with customer expectations. NETSOL Technologies has developed technology solutions for asset finance, leasing and digital automotive retail, serving automotive and equipment OEMs, dealerships, auto captives and financial institutions across more than 30 countries. Since its establishment in 1997, the company has focused on developing solutions that support businesses through technology innovation, including the use of AI and cloud services to address changing industry requirements. With Transcend Retail, NETSOL continues to expand its presence in automotive digital commerce by helping organisations adapt to evolving customer preferences and modern retail models.
The partnership highlights the increasing adoption of digital platforms within the automotive industry as manufacturers and dealerships seek to provide customers with more flexible and connected buying experiences. By combining online purchasing capabilities with dealership engagement, platforms such as Transcend Retail are supporting a shift toward integrated automotive retail models where customers can move between digital and physical interactions without losing progress in their transaction journey.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
