Karachi School of Business and Leadership (KSBL) is organizing a two-day hands-on training session aimed at transforming how sales and marketing professionals leverage artificial intelligence to enhance customer engagement and drive business performance. Scheduled for August 5 and 6, 2025, the session will take place at the KSBL campus in Karachi and will be facilitated by Kibria Ahmad, an expert in AI-enabled business strategies.
The workshop is designed for professionals seeking to upgrade their skills and integrate cutting-edge AI technologies into their marketing and sales workflows. It will cover a range of use cases from intelligent lead generation to hyper-personalized campaign execution, offering practical knowledge on tools that can automate repetitive tasks and improve outreach efficiency. With the growing demand for data-driven decision-making in competitive markets, the session is expected to provide immediate, actionable insights for teams aiming to work smarter with the support of AI.
Participants will have the opportunity to gain hands-on exposure to the latest tools and frameworks used in AI-powered marketing, including customer segmentation, predictive analytics, and behavior-based personalization. The agenda focuses on helping businesses improve return on investment by aligning technological innovation with marketing objectives. The sessions are structured to enable real-time experimentation with AI platforms that assist in campaign planning, performance tracking, and client targeting.
Facilitator Kibria Ahmad brings industry knowledge and strategic experience, offering a practical perspective that bridges the gap between theory and execution. Through guided demonstrations and interactive exercises, attendees will learn how AI can enhance productivity while maintaining customer relevance in both B2B and B2C environments.
KSBL’s initiative reflects its commitment to executive education and capacity building by equipping professionals with skills relevant to current industry demands. The program is open to sales and marketing leaders, entrepreneurs, digital strategists, and professionals from related fields looking to integrate intelligent technologies into their operational models.
Interested individuals can register for the program by visiting https://forms.office.com/r/t1mdF1Fpgc. The last date for registration is July 30, 2025. For further details, participants can reach out via email at execed@ksbl.edu.pk or contact 0335-0276689.
With an increasing number of organizations adopting automation and AI to optimize business processes, this workshop aims to provide a timely and relevant learning platform that supports innovation in customer engagement strategies. KSBL’s campus in Karachi will serve as the learning venue for this focused training, which is expected to attract participants from across the business spectrum.
