Islamabad Electric Supply Company has launched a large-scale door-to-door data collection campaign across Rawalpindi City Circle aimed at updating consumer records and improving communication with customers. According to Associated Press of Pakistan, the initiative is expected to cover more than 400,000 consumers, focusing on ownership verification, billing accuracy, installment facilitation, and providing timely information on load-shedding schedules and maintenance. This marks a significant move toward building a more transparent and efficient electricity service model, designed to benefit both consumers and the utility provider.
The campaign is being spearheaded by Superintending Engineer Mohsin Ali Memon and implemented under the supervision of XEN Shah Nawaz of the Westridge Subdivision. Teams operating in Westridge, Satellite Town, and City Subdivisions are collecting consumer information including Computerized National Identity Card (CNIC) numbers and mobile phone details. The collected data is being compiled into a centralised digital database, which will allow IESCO to send real-time SMS notifications about service updates directly to registered consumers. Staff members are scanning original CNICs on the spot and entering the data directly into the system to ensure transparency and reduce chances of error or misuse.
Officials have emphasized that the initiative is being carried out in a transparent manner, with measures to prevent misuse of personal information. XEN Shah Nawaz advised citizens to verify the official identification cards of IESCO representatives before sharing details, stressing that data security and confidentiality remain central to the process. Once the digital database is fully operational, fraudulent meter transfers and property encroachments will be significantly reduced, as ownership changes will require explicit verification and consent from the registered property owner. This measure is expected to improve accountability while also strengthening trust between consumers and the electricity provider.
Industry experts view this initiative as an important step in modernising service delivery. The campaign not only enhances billing accuracy and consumer verification but also improves the efficiency of communication between the utility and its customers. By enabling direct SMS alerts, IESCO is ensuring that citizens are better informed about service disruptions, maintenance schedules, and updates that impact their daily lives. The move aligns with broader efforts across the energy sector to integrate digital solutions for better customer facilitation.
In parallel with this campaign, IESCO has also joined hands with NADRA Technologies Limited to introduce biometric verification for all new electricity connections and reconnections. Under this collaboration, anyone applying for a new connection or requesting reconnection after a disconnection must undergo biometric verification. The measure is intended to prevent bogus and unauthorized connections while improving service transparency. Officials believe this dual approach of biometric verification and digital record updating will contribute to creating a more reliable and consumer-friendly electricity distribution system, reflecting a broader trend of modernization in public utilities.
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