Garaj and Vertika recently announced their partnership with a focus on expanding installment-based Digital Out of Home (DOOH) advertising and interactive displays in ride-hailing services. This move aims to enhance their market reach and accessibility.
Digital Out of Home Advertising, also known as Digital Signage, is gaining momentum, especially in urban areas. In countries like Pakistan, it represents a burgeoning industry where early adopters can gain significant competitive advantages. Major players like GroupM are already forging partnerships to integrate DOOH into their service offerings.
Through their collaboration, Garaj and Vertika plan to offer DOOH and digital signage solutions to corporate clients on an installment basis, operating under an OPEX (Operating Expense) model. This strategy is designed to stimulate demand and facilitate broader adoption across different sectors.
In addition to corporate initiatives, the partnership intends to leverage ride-hailing platforms by introducing small interactive screens in vehicles. This initiative aims to maximize exposure and engagement among a wider audience, tapping into the extensive user base of ride-hailing services.
The collaboration between Garaj and Vertika underscores their commitment to innovating the DOOH advertising landscape in Pakistan, anticipating significant growth and market penetration in the coming years.
