EZY Technologies, serving as an IBM Distributor, successfully hosted the IBM Business Partner Enablement Session titled “Selling Smarter with IBM Power & Storage” on May 5th, 2026, at The Nishat Hotel in Lahore. The session was designed to bring together key business partners from across the ecosystem to engage in discussions around growth opportunities, solution positioning, and evolving strategies within IBM’s enterprise technology landscape. The gathering reflected ongoing efforts to strengthen partner capabilities and enhance understanding of IBM’s product and sales frameworks in a competitive technology market.
The session provided participants with an in depth overview of multiple operational and strategic areas within the IBM partner ecosystem. Key discussions focused on the IBM Partner Portal, including deal registration processes, competencies development, and pricing structures that guide partner engagements. In addition, detailed insights were shared on the IBM Power and Storage product portfolio, highlighting its role in enterprise infrastructure and data management environments. The agenda also explored strategies aimed at helping partners remain competitive while driving sustainable growth through improved alignment with IBM’s business model and solution offerings.
A series of speakers contributed to the knowledge sharing segment of the event, offering both technical and business perspectives. Shahid Ashraf, Country Business Development Manager, addressed partner engagement strategies and market development perspectives. Ahad Khan, IBM Storage Partner Technical Specialist, provided insights into storage technologies and solution positioning. Taimur Mughal, Country Sales Leader for IBM Systems, shared perspectives on sales strategy and ecosystem growth, while Eisha Rehman, Storage Ecosystem Lead for Pakistan and UAE, focused on regional collaboration and partner enablement initiatives. Their collective input aimed to support partners in better understanding IBM’s technology stack and leveraging available tools for improved business outcomes.
The session concluded with appreciation extended to all participating business partners and attendees for their active involvement and engagement throughout the program. Representatives from EZY Technologies emphasized the importance of continued collaboration within the IBM ecosystem to support innovation and drive business expansion across the region. Participants including Shahid Ashraf, Imran Shaikh, and Qaseem Siddiqui were acknowledged in connection with the event’s organization and execution. The initiative reflects ongoing efforts within the IT distribution and partner network to strengthen technical expertise, improve ecosystem alignment, and support long term business development opportunities for IBM technologies in Pakistan’s enterprise sector.
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