On December 10th, 2025, EZY Intellect successfully organized the IBM Software Business Partner Sales Engagement Session at Pearl Continental Hotel, Karachi, bringing together technology partners, software vendors, and industry professionals to explore the latest developments in IBM’s generative AI and data portfolio. The session provided participants with detailed insights into IBM’s enterprise-grade AI technologies, demonstrating how these solutions can be integrated into commercial software products and leveraged to enhance business outcomes. The event emphasized collaboration, knowledge sharing, and practical application of IBM technologies to support growth and innovation among independent software vendors and business partners.
During the session, key IBM offerings were highlighted, including watsonx.data, watsonx.ai, watsonx.gov, IBM Embeddable AI & Build Program, and IBM Software Support Offerings. Each of these solutions was presented with a focus on its role in strengthening data management, AI-driven insights, and enterprise integration. Participants explored how watsonx.data and watsonx.ai provide scalable and secure environments for deploying AI models, while watsonx.gov supports government-focused applications requiring compliance and reliability. The session offered an in-depth look at IBM’s approach to integrating AI into enterprise workflows, allowing organizations to gain faster insights, improve decision-making, and deliver more intelligent applications to end-users.
A key segment of the session was led by Ben Nichols, who presented on the IBM Embedded AI & Build Program. This program is designed to help independent software vendors and partners quickly integrate IBM’s enterprise-grade AI technology into their own commercial solutions. By enabling faster adoption of AI tools, the program supports innovation while reducing the complexity of building AI capabilities from scratch. Attendees were able to understand practical deployment strategies, technical considerations, and potential business benefits of embedding AI into software products, providing a roadmap for leveraging advanced IBM technologies in a variety of industries. The session also emphasized support offerings from IBM, highlighting the resources and guidance available to partners to ensure successful implementation and ongoing optimization of AI-driven solutions.
The IBM Software Business Partner Sales Engagement Session facilitated meaningful discussions and networking among participants, allowing them to share experiences, challenges, and best practices in deploying AI and data solutions. EZY Intellect’s organization of the event underscores its commitment to empowering technology partners in Pakistan with access to the latest tools, knowledge, and industry insights. By bringing together IBM experts, partners, and software vendors, the session created opportunities for collaboration, learning, and alignment on strategic goals, enabling organizations to harness AI capabilities effectively while strengthening their enterprise offerings. Participants left with actionable insights and guidance to accelerate adoption of IBM technologies in their operations, enhancing innovation and competitiveness in the local market.
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