e& International, the international arm of e&, has joined forces with global technology company Circles to bring best-in-class digital experiences to mobile customers across its markets.

This strategic partnership leverages Circles’ expertise in launching successful digital telco brands through their cloud-based platform, Circles X. The platform allows Mobile Network Operators (MNOs) to deploy digital brands quickly and cost-effectively, delivering seamless and personalized experiences for customers.

The agreement strengthens e& International’s position as a technology leader, bringing Circles’ digital solutions to e&’s footprint across 16 markets. This collaboration aligns with e&’s transformation into a global technology group, providing them with the capabilities to accelerate growth in both telco and adjacent digital businesses.

“As the digital landscape evolves, it’s crucial for telcos to innovate,” said Mikhail Gerchuk, CEO of e& International. “This partnership allows us to deliver next-generation services and enhance the digital journey for our customers.”

Rameez Ansar, CEO & Co-Founder of Circles, echoed this sentiment: “We’re thrilled to partner with e& to empower the digitally savvy generation. Our combined expertise will accelerate digital transformation across their markets.”

John McEvoy, appointed CEO of the joint venture, highlighted the focus on delivering cutting-edge solutions for mobile operators. “We will create new opportunities for growth while providing unique propositions to support independent digital brands,” he said.

This partnership aims to provide unparalleled value to MNOs, helping them adapt and innovate to meet the demands of digital-first customers.