Daraz is revamping the online shopping experience for millions with the launch of “AskDaraz,” an AI-powered chatbot.
This innovative initiative marks a significant milestone for Daraz, leveraging Microsoft Azure OpenAI Service to integrate ChatGPT technology within its platform. AskDaraz allows users to have natural conversations with the AI, receive personalized recommendations, and streamline their shopping journey across Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar.
“AskDaraz” resides within the new “Discover” section of the Daraz app, making it particularly accessible for users unfamiliar with e-commerce platforms. The AI chatbot analyzes user requests, sifts through millions of products, and recommends products, styles, and collections tailored to individual needs. This bridges the gap between traditional and online shopping, providing a familiar conversational experience that enhances user engagement.
Benefits extend beyond the consumer. Brands and sellers on Daraz can leverage AskDaraz to increase product visibility and reach new audiences. As the AI interacts with more users, it will continuously optimize its recommendations, ensuring a constantly evolving and improved shopping experience.
This launch aligns perfectly with Daraz’s mission of empowering communities through commerce. “AskDaraz” caters to the region’s burgeoning mobile phone market, projected to add nearly 150 million new subscribers in Asia Pacific by 2025. By offering an intuitive and personalized shopping experience, Daraz unlocks the potential of non-e-commerce users and fuels further growth within the South Asian market.
“We’re thrilled to utilize technology to open a new market segment,” said Bjarke Mikkelsen, Daraz Group CEO. “AskDaraz, combined with the increasing smartphone adoption rate, will make e-commerce more accessible for everyone in South Asia. This conversational and personalized approach will undoubtedly reshape the region’s online shopping landscape.”
Diomedes Kastanis, Microsoft APAC Chief Technology Officer, echoed this sentiment. “We’re proud to partner with Daraz in transforming the South Asian retail sector with the power of Microsoft Azure OpenAI Service. AskDaraz empowers Daraz to elevate the user experience for 30 million customers, deepen engagement, and tap into new markets. This is a significant step forward for e-commerce personalization powered by generative AI.”
The launch of AskDaraz signifies a new era for Daraz and South Asian e-commerce, driven by innovation and a commitment to providing a seamless and personalized shopping experience for all.
