[August 30 2008: Karachi, Pakistan] CIO international magazine was recently launched in Pakistan, with IDG, a leading network worldwide. CIO recently supported an event on Marketing 2.0 held on the 26th of at Karachi. The conference focused on an efficient utilization of “Digital marketing” as the existing market is very competitive and the businesses are facing mammoth pressure in taping customers.
Marketing 2.0 was different from all regional and marketing conferences that came before it, not just focusing on the traditional marketing stalwarts of media and advertising but also reflecting on the extremely broad nature of professional marketing today, delving into key areas of both regional and international marketing. Many companies participated at the event included CIO Pakistan, Proctor & Gamble, Microsoft, Google, Mobilink etc. Chief Editor of CIO Pakistan talked about how we can create content through online marketing and how to initiate unique uses of effective coverage the different media. CIO Pakistan plays an energetic role in facilitating such an environment for ‘Digital Marketing’ by providing a complete platform where companies can gave pool in ideas about broadband revolution, mobile marketing, and internet marketing.
Marketing 2.0 is the commencement of a new podium for genuine debate and discussion among marketing experts and business leaders across the world. It will unquestionably be the foundation of a new standard for marketing events showcasing the new epoch of marketing.
About IDG
International Data Group (IDG) is the world’s leading technology media, events, and research company. IDG also publishes more than 300 magazines and newspapers, based in more than 90 countries. CIO Pakistan being an extension of the IDG group focuses on key issues and business challenges and is becoming an interactive community trusted by Pakistani CIOs and other high-level IT executives.
