Winner: PixSense
Name of Product or Application: PixSense
Founder, VP Operations: Adnan Agboatwalla
Website: pixsense.com
Email: adnan@pixsense.com
The field of Digital Media Entertainment is something that has certainly come a long way since the early days of the IT revolution in Pakistan, and this category of the PASHA ICT Awards is intended to further fuel the growth of the segment leading to greater innovations and superior entertainment packages.
PixSense is the award winner from PASHA in this segment, for their platform enabling users to share their pictures with friends and social networks. PixSense empowers mobile operators to build customer loyalty and drive revenue from user generated content. People take pictures and video to share them, yet with hundreds of millions of camera phones on the market, the vast majority of mobile-generated photos, video, and other media remain on the handset – limiting the mobile operator’s ability to drive revenue from user generated content. As a pioneer and leader in mobile media solutions, PixSense empowers mobile operators to build customer loyalty and drive revenue from user generated content by eliminating the barriers to mobile media sharing.
Available as a hosted software service through mobile operators, PixSense’s PSP platform combines innovative, patent-pending technologies with a rich, intuitive interface to enable users, with a single click, to rapidly preserve and share full resolution mobile photos and other media to anyone on any phone, website, or PC. PixSense PSP™ is the only solution that enables mobile operators to deliver high quality mobile photo & mobile video sharing services that are compatible with all networks, devices, and websites. With one click, mobile camera phone users can easily upload and organize mobile media from anywhere and share it with anyone – on any phone, website, or PC.
PixSense PSP is the only solution that enables mobile operators to deliver high quality mobile media sharing services compatible with all networks, devices, and websites. Through its rich, intuitive Web and phone interfaces, users can rapidly preserve and share full resolution mobile photos and videos with anyone – on any phone, website, or PC.
This award recognizes PixSense’s role as a leader in the field of Digital Media Entertainment, and it is hoped that this will see a further expansion in the field of cross platform convergence leading to more user friendly digital media entertainment using web 2.0 and other technology enhancements.
According to Founder and VP Operations, Adnan Agboatwalla says, “The ARPU or Average Revenue Per User in Pakistan is still relatively low, and though there might be a lot of reasons causing it, the billing models employed by the Telco businesses don’t allow for the subscription-based offerings that trigger an increase in those numbers. “The ARPU in Pakistan is approximately $3 per user per month which is nothing compared to countries such as Philippines or Thailand who have it in the range of $20. Markets that are very price sensitive don’t want to per Megabyte of data transfer and since there is still time before the subscription-based model is executed, it will be a while before companies like ours can really service the local market.”
