Bank Alfalah, through its eCommerce platform AlfaMall, is taking meaningful steps to shape the future of banking and digital commerce by leveraging artificial intelligence. As part of its continuous commitment to innovation, the AlfaMall team recently conducted an interactive session at FAST – National University of Computer and Emerging Sciences, where the focus was on exploring AI’s growing influence across the financial and retail sectors. The event brought together technology professionals, students, and faculty to discuss how AI-driven systems are redefining digital engagement, personalization, and financial inclusion in Pakistan’s rapidly evolving digital economy.
The session was part of an ongoing collaboration between AlfaMall and FAST aimed at co-creating an AI-driven eCommerce banking ecosystem. Through this initiative, both institutions seek to bridge the gap between academia and industry by creating opportunities for students to contribute to practical innovation in fintech. Participants will have the chance to develop AI-powered retail solutions, explore advanced technologies that enhance customer experience, and gain exposure to emerging trends in data-driven commerce. This partnership reflects Bank Alfalah’s broader vision of fostering technological learning and entrepreneurship among Pakistan’s future workforce while nurturing an ecosystem of digital innovation that benefits both businesses and consumers.
During the discussion, AlfaMall representatives highlighted how the integration of AI into banking and eCommerce operations is transforming user experiences and enabling smarter decision-making. By automating processes, analyzing user behavior, and delivering real-time insights, AI is helping redefine how financial institutions engage with their customers. The team also shared how AlfaMall’s innovative model supports secure digital transactions, facilitates financing options, and promotes greater accessibility to online shopping through seamless digital banking tools. The dialogue emphasized the potential of collaboration between academia and industry to create practical AI applications that address real-world business needs and drive sustainable economic progress.
The event was made more impactful through the participation and guidance of industry professionals, including Salman Ahmed Khan and Abdul Basit Dandiya from AlfaMall, who shared their expertise on AI implementation in the financial sector. Their insights encouraged students to think critically about AI’s transformative potential and how it can be responsibly integrated into Pakistan’s financial ecosystem. The session concluded with an emphasis on continued learning, collaboration, and innovation, marking another important milestone in Bank Alfalah’s journey to empower future innovators and strengthen Pakistan’s digital banking landscape.
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