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Pakistan Consumer Internet Marketing Report for 2008

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Compiled by Monis Rahman and Shazib Sheikh This research study provides intelligence for marketers targeting online Pakistani consumers. The Pakistan Consumer Internet Marketing Report for...

You’ve Got Stats!!

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One of the biggest complaints marketers (along with everyone else) have is the lack of credible, verifiable sources that publish stats about the local...

Inputting Technology in the Marketing Communication Mix

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Umair Naeem takes a look at the Mix! Marketing has always stemmed from thinking up of products that make a difference in the consumers’ life,...

Brand management, Lead generation and conversion, Revenue growth

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Sameerah Siddiqui, Marketing & PR Manager at Teradata Pakistan, gives you something to think about! These traditional, institutionalized goals for marketing investments have driven corporate growth strategies for...

What’s the Plan, Mark?

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When a discussion begins with a line that sounds something like “What I have to say isn’t necessarily what the audience wants to hear”,...

From Experience: Crossing an Ocean to Build a Bridge

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As I sit down to write this article at the DigiDent Solutions office in Islamabad, I recall the very early morning of a cold fall day...

Corporate Blogging in Pakistan

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While there is no question about what the future of blogging is, there is a great deal of skepticism about the trend of Corporate...

SAAS at Work: Google Apps

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As connectivity faster and more affordable, concepts such as ‘Services as a Solution’ or SAAS, becomes more beneficial for an organization. SaaS is essentially...

Know Thy Customer

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Nauman Shaikh tells you why it’s important to know your customer! If there were 10 commandments issued for a corporation, Know Thy Customer would definitely...

Another IT Policy for Pakistan?

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Fouad Riaz Bajwa takes a look… For those who are still not aware, the Federal Ministry of Information Technology and Telecom (MoIT&T), Government of Pakistan...

HR Benchmarking Survey

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Click here to download the PDF Abstract of the HR Benchmarking Survey that Sidhat Hyder has provided to CIO Pakistan. This abstract was printed in the...

Hit the Ground Running

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That’s us. And that’s what it would look like to the casual onlooker. As an industry, it is in our nature to observe the...
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