Allied Bank has officially launched Pakistan’s first metaverse-enabled banking experience, introducing a new dimension to how financial services are accessed and delivered. With this initiative, the bank offers customers a fully interactive 3D virtual banking environment that allows them to perform routine transactions and explore services in an immersive digital space. The platform can be accessed via mobile and desktop devices, making it widely available for tech-oriented users seeking convenience and innovation in their financial interactions.
This move aligns with Allied Bank’s ongoing strategy to evolve alongside emerging technologies and respond to the preferences of younger, digitally native consumers. The metaverse banking experience merges gamification, personalized engagement, and accessibility, delivering a service model that integrates digital comfort with intuitive design. The project is powered by Avanza Innovations’ enterprise-grade platform ORIEN, which supports high-performance, secure, and scalable virtual environments tailored for financial institutions.
Through this launch, Allied Bank aims to provide a differentiated digital channel that caters to evolving customer expectations. The virtual branch offers an alternative to traditional physical banking by removing geographic limitations while maintaining a sense of personal interaction. Users can explore the environment, engage with banking services, and make inquiries in real time, all within a visually rich and interactive platform designed to simulate a real-world branch experience.
Mohsin Mithani, Chief Digital Officer of Allied Bank Limited, remarked that the new metaverse offering reflects the institution’s commitment to redefining customer engagement. He emphasized the bank’s ongoing exploration of cutting-edge technologies and its focus on reshaping financial services to match the lifestyle and preferences of tomorrow’s consumers. Mithani stated that by fusing advanced virtual environments with conventional banking services, Allied Bank is creating a future-focused ecosystem built on accessibility, innovation, and user relevance.
This development is part of a broader trend where financial institutions worldwide are integrating digital experiences with interactive platforms to improve customer touchpoints and diversify service delivery models. Allied Bank’s metaverse branch places Pakistan on the regional innovation map, highlighting the potential of immersive technologies in enhancing user engagement and enabling financial inclusion.
The metaverse platform represents more than just a novelty; it serves as a fully functional channel that complements existing digital offerings. Allied Bank continues to build its digital roadmap around user-centricity, and the metaverse initiative demonstrates its intent to remain agile and responsive to technological shifts. By offering services in a virtual space, the bank is reinforcing its reputation as a forward-leaning financial institution with a focus on redefining service delivery across physical and digital touchpoints.
Allied Bank’s partnership with Avanza Innovations for this platform underscores its preference for robust and scalable digital infrastructure partners. With the launch of the metaverse banking experience, the bank strengthens its position in the evolving digital banking ecosystem and sets a model for other institutions looking to experiment with virtual engagement and customer experience solutions.
