Integration Xperts, in partnership with Salesforce, brought together leading pharmaceutical executives in Karachi to discuss the growing role of artificial intelligence in transforming drug development, operational efficiency, and patient engagement. The event focused on practical applications of AI and its impact on decision-making, highlighting how automation, unified data, and intelligent systems are reshaping the life sciences landscape.
Syed Asad Ali from Salesforce opened the session by presenting the company’s vision for AI in life sciences. He emphasized how combining trusted AI with automation and centralized data can improve operational outcomes while enabling more informed strategic decisions. The discussion highlighted examples of AI deployment that streamline processes, reduce errors, and accelerate workflows in pharmaceutical operations, from research and development to supply chain management.
A Customer Showcase session, led by Ijlal Jafri, Group CIO at Martin Dow, and Najeeb Ahmed Qureshi, CIO at Integration Xperts, demonstrated real-world implementations of AI-driven automation and data intelligence. These examples underscored measurable improvements in speed, accuracy, and resource allocation, illustrating how next-generation IT architectures are supporting smarter decision-making across the pharmaceutical sector. Attendees gained insights into how AI solutions are being used to optimize workflows, enhance operational transparency, and drive innovation within companies of varying sizes.
The Fireside Chat, moderated by Umair Azam, Founder and CEO of Integration Xperts, featured Farhan Chawla from Bosch Pharmaceuticals and Muhammad Umar, FCMA of Martin Dow, who shared perspectives on how AI accelerates innovation from molecule to market. Discussions focused on integrating AI into core business operations, identifying areas for process optimization, and leveraging data insights to support patient engagement and regulatory compliance. Executives highlighted the importance of collaboration between technology providers and pharmaceutical companies to adopt AI solutions effectively while managing risks and ensuring reliability.
The event provided an opportunity for knowledge sharing and strategic dialogue among Pakistan’s pharmaceutical leaders. Participants discussed actionable approaches to integrating AI into critical operations, with a focus on both technical and organizational readiness. Integration Xperts and Salesforce emphasized that ongoing collaboration and investment in AI technologies are key to fostering efficiency, competitiveness, and innovation across the sector. The gathering underlined Pakistan’s growing interest in adopting AI-driven solutions in healthcare and pharmaceuticals, demonstrating practical steps for companies seeking to modernize operations while improving service delivery and patient outcomes.
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