Addo AI has announced a strategic partnership with Ghani Glass Limited, one of Pakistan’s leading glass manufacturers, to implement Salesforce Customer 360 as a core platform for sales transformation. The collaboration marks a significant step for Ghani Glass in its journey toward adopting intelligent customer engagement tools, advanced analytics, and AI-driven business processes.
At the center of this initiative is Salesforce Customer 360, a customer relationship management solution designed to unify data across channels and provide organizations with a comprehensive view of their customers. For Ghani Glass, this deployment is intended to go beyond the traditional scope of digital tools by enabling actionable insights and driving measurable improvements across sales operations.
The partnership was formalized during a signing ceremony attended by senior leadership from both organizations. The agreement highlights a shared vision for innovation, data-centric strategies, and a commitment to future-ready operations that integrate technology and business objectives.
Addo AI will serve as Ghani Glass’s strategic Data and AI partner, offering global Salesforce implementation expertise combined with strong contextual knowledge of Pakistan’s enterprise environment. By leveraging this partnership, Ghani Glass aims to modernize its customer relationship management processes and optimize sales outcomes across its commercial and industrial segments.
One of the core goals of the engagement is to enhance sales productivity by embedding intelligent automation into the company’s daily workflows. This includes digitizing lead management, sales forecasting, and follow-up processes to reduce cycle time and improve team efficiency. Through Salesforce Customer 360, sales teams will have access to real-time data and consolidated customer profiles, empowering them to make faster and more informed decisions.
Another key objective is to create a 360-degree view of customer interactions, helping Ghani Glass boost engagement and retention. By unifying touchpoints across marketing, sales, and customer service, the platform enables personalized communication strategies and supports proactive service delivery. This customer-centric approach is expected to deepen relationships and drive higher satisfaction levels across Ghani Glass’s client base.
The partnership also focuses on using real-time data and analytics to support executive decision-making. By integrating dashboards and reporting tools into the Salesforce environment, business leaders will gain greater visibility into performance metrics, sales funnels, and market trends. These insights are critical for navigating competitive pressures, refining business strategy, and identifying new growth opportunities.
With digital transformation playing an increasingly vital role across industrial sectors, this collaboration reflects a broader trend of manufacturing companies turning to data and AI-powered platforms to stay competitive. By adopting Salesforce Customer 360, Ghani Glass is laying the groundwork for a scalable, resilient, and digitally enabled sales function.
Addo AI’s involvement ensures that the deployment aligns with best practices and industry standards while remaining tailored to the operational needs of Ghani Glass. The partnership underscores both companies’ dedication to delivering innovation with impact, aiming for tangible business outcomes through the integration of global technology and local expertise.
