AdalFi has made two senior appointments aimed at strengthening its digital lending platform and supporting financial institutions across the Middle East, Africa and beyond. Ian Read has been named Head of Credit Excellence, while Emre Unlusoy has been appointed Head of Sales for MEA. Both executives bring a track record in credit risk management, banking partnerships and enterprise sales, which will allow AdalFi to accelerate the launch of affordable lending products and improve customer outcomes for partner banks.
Ian Read joins with more than 30 years of experience advising banks in over 50 countries on risk capabilities and credit scoring. He has held leadership positions at FICO, SIMAH, Qarar and Experian, giving him extensive insight into how robust underwriting works in complex markets. After evaluating AdalFi’s models, Read concluded that the platform offers a new approach to digital lending. In his new role he will develop and oversee risk models, embed customer advocacy into lending processes and translate analytics into stronger, healthier loan portfolios for banks that adopt the platform. His presence signals a sharper focus on building disciplined credit frameworks that can scale across diverse financial environments.
On the commercial front, Emre Unlusoy has taken over as Head of Sales MEA, bringing more than two decades of experience in software and financial services at firms such as FICO, Provenir, SAS, Experian and VeriPark. He has supported banks in Turkey, Saudi Arabia and the UAE to implement advanced decisioning tools, modern credit infrastructure and digital lending programs. At AdalFi he will focus on expanding executive relationships, shortening implementation timelines and guiding banks from pilot phases to full-scale production, with a clear emphasis on measurable returns and faster delivery.
For banks, the combined expertise of Read and Unlusoy translates into a balance of stronger risk practices and effective market execution. Read refines the quality of underwriting to ensure faster and fairer approvals, while Unlusoy enables institutions to bring these capabilities to market in a way that fits regional business realities. This combination allows banks to make better lending decisions, reduce time to approval and strengthen portfolio performance. Consumers and small businesses benefit from more transparent and tailored access to credit that matches their actual cash-flow requirements.
AdalFi’s platform already powers instant, end-to-end lending journeys for financial institutions seeking to modernize beyond legacy systems. With the new leadership appointments, the company is placing greater emphasis on data-driven risk models, rapid integration and clear growth outcomes at a time when demand for digital credit is rising across MEA and South Asia. These moves reflect AdalFi’s intent to scale into new markets, enhance its partnerships and make its technology available to a broader set of banks internationally, reinforcing its position as a preferred partner for institutions aiming to balance innovation with governance.
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