At a meeting held in Lahore, Fauji Fertilizer Company (FFC) showcased a WhatsApp-based chatbot, powered by eOcean for farmer order management, featuring integrated payment capabilities. The session was led by Chief Information Officer Azhar Nawaz and well-attended by FFC C-Suite Leadership. The FFC leadership included Chief Commercial Officer Ali Janjua, along with their Chief Marketing Officer and Chief Financial Officer. The core focus of the session was a hands-on demonstration of a customized WhatsApp Business API (WABA) chatbot developed specifically to support farmer order management, now equipped with integrated payment functionality.
The day began with warm hospitality extended by the FFC team, setting the tone for a collaborative and engaging meeting. A relaxed lunch and informal conversations created a welcoming environment, allowing both teams to discuss the broader impact of digital tools in the agriculture sector. The session transitioned into a detailed presentation and walkthrough of the chatbot solution, where eOcean showcased how the tool enhances customer interaction for FFC’s farmer base by simplifying order placement and payment processing through WhatsApp.
The chatbot solution has been tailored to address the specific needs of FFC’s agricultural customers, enabling farmers to interact in a familiar messaging environment to place orders and make payments with ease. This approach reduces friction in the ordering process, minimizes manual handling, and improves efficiency by offering real-time communication and transaction capabilities. The integration of payments directly within the chatbot experience reflects eOcean’s focus on building seamless, industry-specific digital workflows.
During the session, FFC’s executive leadership responded positively to the demonstration. The full endorsement of the solution by the participating senior leadership team reflected a shared confidence in the chatbot’s potential to bring operational ease and digital convenience to farmers. Their feedback emphasized how such solutions could further enhance engagement with the agricultural community and support broader digitization goals within FFC’s commercial framework.
eOcean’s collaboration with FFC marks another step in its journey to deploy purpose-built digital communication solutions across various industry sectors. By combining conversational AI with transactional capability, eOcean’s continues to extend its technology footprint in sectors beyond telecom and finance, reaching into agriculture and enterprise operations.
The visit also served as a networking opportunity among industry professionals, including eOcean’s representatives Asif Jafri, Syed Amir Jafri, Moavia Naeem, Sibtain Raza, Dilawar Abbas, and Muhammad Bilal Arif, whose presence reinforced the company’s strategic commitment to personalized client engagement. The session concluded with a shared understanding of the value such digital tools offer in driving operational efficiency, enhancing customer experience, and paving the way for scalable, tech-enabled transformation within Pakistan’s agricultural supply chain.
